Brand Strategy Consulting

A full-service inbound marketing, web design and development company

Expect More From Your Brand Strategy Company

Why is brand strategy important?

Brand Strategy is a continual, long-term process required for the development of a branding campaign in order to achieve certain goals. The brand is not your logo, website, product or name alone. It is the tangible aspect associated with it, which distinguishes big powerhouse brands from simple mediocre ones. At Certosoft we have successfully managed to break down some important aspects of brand strategy that will ensure our company visibility for a long time.

It is necessary to understand your business goals, and be sure of your messaging being cohesive .Consistency is the ultimate basis for any branding campaign. At Certosoft our style guide can be used to tell us the color coordination to go with the look and feel of the website. By taking the time to agree and define the considerations needed, the brand shall benefit together as a whole. One of the largest advantages of product recognition is in direct relation to the business brand and its ability to communicate a marketing message.

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs

What You Can Expect From Us


We unpack your brand in it’s current position and look for how to evolve your brand, to meet the set goals.

Competitive Awareness

We do an in-depth competitor analysis to understand the overall marketplace to provide you with better insight into the branding campaign.

Employee Involvement

We do a series of workshops with the you, so we know you and other stakeholders unpacking the current brand equity.

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schutz

Benefits Of Our Brand Strategy Service

When you are marketing an item which has a strong and positive brand association you tend to communicate a subtle assurance for quality to the target audiences. Superior sales have often being found to be direct result for superior expectation and trust of the recognized brand.Then we have targeting a customer’s emotions directly with the help of product names. It can also be a key marketing strategy.

Now if we have a business manufacturing night wears and robes, the adjectives for each item per se should reflect the warmth and comfort of a good night’s sleep. Words like ‘cozy’, ‘snuggly’, ‘relaxed’ and ‘fluffy’ could be ideal descriptions for such products. It appeals directly to the regular people’s innate desire for a peaceful night of sleep. Here we much mention, that social media marketing has always been an indispensable instrument for building up a business brand and also functioning as a platform for product recognition.